About Us



For over 20 years, Seeyewear has been a trendsetter in the eyewear industry by introducing innovative Eyewear to Australia providing Independent Optical outlets uniquely designed ophthalmic eyewear and Sunglasses, enabling retailers capacity to be distinctive in their marketing to their local communities

Steve Ehrlich principal Director of Seeyewear since 1996 established Seeyewear having travelled to Europe seeing eyewear trends being so advanced in design to Australia, and alongside German friends in the industry, decided to begin a distribution business, focusing on introducing unique concepts and designs of Eyewear to Australia. "My passion has always been to discover new and interesting designs, which dress the face of people enhancing their persona."

When one works alongside Seeyewear, you're guaranteed as an independent practice Seeyewear is committed your eyewear collections alongside your practice manager, our company is dedicated to assisting independent to market themselves as specialized retailers of unique eyewear. Seeyewear offer the following:

  • Wholesale distribution of innovative eyewear collections
  • Intergrated management of stock
  • Marketing consultancy, sales management, promotional strategy
  • Fashionable, innovative, edgy, artistic, unique and beautiful eyewear from France, Italy, Germany & Japan

Seeyewear is the quintessential niche eyewear distributor in Australia. Steve Ehrlich- buyer, CEO regularly travels Internationally to explore the world at large, both for a sense of current fashion in optics, and seeking the edge of what new young designers are exploring, so when you partake of Seeyewear, you experience through Steve's eye, the cutting edge of the industry. "It is important in the ever changing world we live in to provide people and the changing consumer habits a personality in the experience of buying eyewear," added Steve. "The array of collections we amalgamate characterize our bent on society, trends within the demographic of people who aren't mainstream, seeking that something special in interpreting their persona. We promote beautifully designed and fabricated glasses, our customers are given the opportunity of co marketing their stores with unique exclusive collections, separating them from the mass market, proffering their clientele these eyewear frames that characterize their personas individualistically." 

Seeyewear has built a reputation of being a leader in representing innovative expressive eyewear by offering customers ongoing collections of unique Eyewear collections. It ensures with continuity Clients can be assured of product to campaign being marketers of specialized individualistic glasses to enhance their reputation, and meet consumers demand for special eyewear.